Legend
This legend will be helpful when looking at the proper syntax for naming campaigns, tags, and emails. This legend will only be used on the syntax and example
- Campaign Name
- Tag
- Email Name
Types of Campaigns
- 10 Nurture
- 20 Lead Gen
- 30 Sales
- 40 Follow-Up
- 50 Internal
Campaign Naming Syntax
- Syntax: # Type: Name
- Example 1: 10 Nurture: Happy New Year 2021
- Example 2: 20 Lead Gen: 7 Sections Your Home Page Needs PDF
- Example 3: 40 Follow-Up: Ask for Review
Tag Naming Syntax
- Syntax: Type [Campaign Name] Name
Types of Tags
- System: Used to start or stop
- Status: Only one status tag should be used at a time. The status tag can change based on contact activity.
- Profile: Demographic, geographic, or preferences
- History: Useful to track what a contact has done in the past as it relates to your company.
- To Do: For internal use
Examples of Tag Naming
One campaign will be used in the following examples.
- Example 1: System [40 Follow-Up: Ask for Review] Start
- Example 2: History [40 Follow-Up: Ask for Review] Complete
Email Naming Syntax
- Syntax: Campaign Name - Email Name
- Example 1: 40 Follow-Up: Ask for Review - Email 1
- Example 2: 40 Follow-Up: Ask for Review - Email 2
- Example 3: 40 Follow-Up: Ask for Review - Thank You for Leaving a Review
