When you talk about your customer's problem they listen. Using the story framework provides a familiar setting. If you make your customer feel like a hero, they will want to do business with you and listen to what you have to offer.
Your website messaging needs to be clear and easy for your customer to understand. Every day people are bombarded with thousands of marketing messages. The ones they remember are the ones they understand. Your customer needs to be able to glance at your website and answer these three questions.
The reason you invest in a new website or webpage is the expected return. Every dollar you invest in marketing should return at least 5x within the first 12 months. Most of our marketing packages are effective for 3 years.
Use StoryBrand framework to develop a fully functioning 1-page website. Each section of your website should tell a story about how you solve your customer's problem.
Additional pages are included for free.
Includes all the benefits from "The Basics" plus 3 additional pages following the StoryBrand framework. Often these additional pages are critical cornerstones of the website like company divisions or product categories.
Includes all the benefits from "The Basics Plus" and these additional items.
The "Pro" package is a sales funnel. We will create a lead magnet that potential customers will want to download. In order to download they will need to provide their email address. Now you have a warm lead that is interested in your product or service.
This allows us to get aligned around the vision and goals for your project. In this meeting we will provide a clear plan of action.
Each of our marketing packages are designed to provide the value based on your project budget. We will work with you to customize a package to fit your goals.
The primary reason for spending money on marketing or building a website is the return on the investment. When marketing plans follow a proven formula and are executed correctly, the business will grow. We love seeing our clients succeed!
Spending money on marketing is an investment in future growth. What if you could predict future sales based on your marketing plan? The US Small Business Administration suggests investing 7-8% of revenue on marketing. The more important thing to consider is the ROI (return on investment). See more details below.
Your marketing investment should return at least 5x what you invest. That is the general standard. Our goal is to provide much higher returns. Clarity and simplicity sell better than flash and sizzle. Your messaging should be easy to understand and clearly explain how you can solve your customer's problem and help them win the day!
No one has time. Your marketing plan will not begin to work until it's implemented. By putting this off until later, you are delaying your company's growth.
We have plans and processes in place to handle your website maintenance, plugin updates, adding content, email campaigns etc. If you want to learn how to do these things, we'll create video tutorials and provide best practice advice. If working on computers, coding, or design is something you hate, we'll take care of all of it so you can focus on what is best for your business.
Touchdown Tech uses the proven StoryBrand Framework in creating marketing packages. This framework takes lots of time to structure effectively. Our focus is on delivering value on your investment. Our goal isn't to beat our competition on prices. We are focused on helping your business succeed online.
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10 Years of Marketing Experience