Touchdown Tech

Category: Articles

September 14, 2021
How to Buy/Register a Domain Name for My Company

Most people want to buy a domain for one of two reasons. To use in email To use for a website Both these reasons are legit and often go hand-in-hand. It's not professional for a company to use an @gmail or @outlook or @icloud email but many do. The first step in changing your email […]

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September 7, 2021
Avoid These 5 Mistakes When Writing Marketing Emails

It's important to avoid these five mistakes because they have negative impacts for your company. Your recipients will stop reading your emails after opening them, they'll stop opening the emails, and they'll begin to ignore them altogether in their inbox. Before hitting send check your email against these five "bad practices". Don't use Don't […]

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August 31, 2021
How Much Does Email Marketing Cost in 2021?

While email marketing is not free, in 2021 it's the most cost effective way to communicate with customers and leads. What Are the Different Tools or Services Needed? We use a specific tech stack (software tools) for Touchdown Tech and our clients. The combination of these tools costs $42/month. Essentially you need a Email/CRM software […]

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January 9, 2021
Campaign, Tag, & Email Naming Guide

Legend This legend will be helpful when looking at the proper syntax for naming campaigns, tags, and emails. This legend will only be used on the syntax and example Campaign Name Tag Email Name Types of Campaigns 10 Nurture 20 Lead Gen 30 Sales 40 Follow-Up 50 Internal Campaign Naming Syntax Syntax: # Type: Name […]

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