While email marketing is not free, in 2022 it's the most cost effective way to communicate with customers and turn leads in sales. What Are the Different Tools or Services Needed? We use a specific tech stack (software tools) for Touchdown Tech and our clients. The combination of these tools costs $42/month. Essentially you need […]
I haven't always been a fan of CRMs. I used to be confused about what a CRM does and what problem it solves. Part of the confusion was around how most CRMs are set up. They are confusing and use confusing terminology. That was in 2019. Today I'm a big fan of what CRMs do […]
Many small business owners don't know how effective their marketing efforts are. They don't have a system for organizing their campaigns. What Is a Marketing Campaign? Think of a campaign like a container for specific marketing efforts. Many companies have Black Friday sales. That is an example of a campaign. A marketing campaign helps savvy […]
It's important to know how many people open your marketing emails and click on links in the email. When the open rate and click-through rate is high it's an indicator your email was engaging. Although the open rate metric is becoming less reliable the click-through rate is still a rock solid metric to keep an […]
