Customer Awareness Levels

There are 5 levels of awareness for your customers. It’s critical to know where your customers when you communicate with them. It’s not possible to effectively market to customers if you don’t know there awareness. When you do know their awareness, you’ll be able to communicate with them using words they understand. Awareness Levels

List of Things Your Customer Wants

Customers Don’t Want Your Product 🤯 Your product is only a means to an end. Your customer wants the end result that your product will provide. Before you can sell them a product you need to find out what your customer wants. Then you can provide them the product or service that will help them […]

List of Frustrations Customers Want to Avoid

People buy products because not only because they want something but also because they want to avoid pain, disappointments, and frustrations. Connect with Your Customers Over Their Problems If you can connect with your customer about the thing or things they want to avoid—things that cause pain or frustration—you can build trust and guide them […]

What Is a StoryBrand SB7 Web Page?

A StoryBrand SB7 web page has specific sections designed to invite the visitor into a story where they are the hero and your company (the website) is the guide helping them win the day and avoid failure. Examples of StoryBrand Websites Elements of Story If you read Building a StoryBrand or take the video course […]

The Professional Web Design Process

A website is the central marketing hub of any business, when the website is built the right way. Many business owners think a website is just an online brochure. Many of those websites perform like a brochure stuck on a billboard. For a website to be a driving force of a company’s goals, planning and […]

Benchmarks: Email Marketing

These are the metrics we measure our email marketing efforts against. Use this helpful guide to see if your email marketing efforts are on track. If one of your metrics is way off, it’s a good indicator that something in your email marketing is not working as well as it could. Below is a list […]

Website Page Load Performance Benchmarks

When setting up new websites it’s important to go through a performance checklist. This helps guarantee success for the website or webpage as well as a positive user experience for anyone browsing the page. Here are a list of benchmarks we use on every site we design and develop. This checklist is helpful even when […]

Monthly Budget Calculator for Google Ads

When to Outsource Content Marketing?

When Should Business Owners Start Outsourcing? Dave Ramsey is famous for saying “Cash is king.” While I agree with Dave’s slogan about finances, in marketing, content is king. While paid  ads can get you quick leads, you need to continue paying for those leads. With high-value content, you will continue to get leads and sales […]