Read from our recent list of articles about marketing.
While email marketing is not free, it’s the most cost effective way to communicate with customers and turn leads in sales in 2022. What Are the Different Tools or Services Needed? We use a specific tech stack (software tools) for Touchdown Tech and our clients. The combination of these tools costs $42/month. Essentially you need […]
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I haven’t always been a fan of CRMs. I used to be confused about what a CRM does and what problem it solves. Part of the confusion was around how most CRMs are set up. They are confusing and use confusing terminology. That was in 2019. Today I’m a big fan of what CRMs do […]
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Many small business owners don’t know how effective their marketing efforts are. They don’t have a system for organizing their campaigns. What Is a Marketing Campaign? Think of a campaign like a container for specific marketing efforts. Many companies have Black Friday sales. That is an example of a campaign. A marketing campaign helps savvy […]
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It’s important to know how many people open your marketing emails and click on links in the email. When the open rate and click-through rate is high it’s an indicator your email was engaging. Although the open rate metric is becoming less reliable the click-through rate is still a rock solid metric to keep an […]
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Copy the Contact Import Checklist to your Google Drive so you never miss an important step when importing contacts into your CRM.
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Copy the Subscribe Funnel Checklist to your Google Drive and use each time you want to create a new subscribe funnel. The checklist makes sure you create form and thank you pages so you can track your conversions in Google Analytics.
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Writing legal policies for your website doesn’t need to be daunting or take hours of time. It also doesn’t require hiring a lawyer. For us and our clients we use GetTerms to handle this overwhelming task. For less than $50 you can have all the necessary legal documents you need to protect yourself and your […]
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Most people want to buy a domain for one of two reasons. To use in email To use for a website Both these reasons are legit and often go hand-in-hand. It’s not professional for a company to use an @gmail or @outlook or @icloud email but many do. The first step in changing your email […]
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It’s important to avoid these five mistakes because they have negative impacts for your company. Your recipients will stop reading your emails after opening them, they’ll stop opening the emails, and they’ll begin to ignore them altogether in their inbox. Before hitting send check your email against these five “bad practices”. Don’t use noreply@company.com Don’t […]
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